Higold Staff Training
"Customer focus is the essence of business in any era." What is the customer really looking for? Do you really understand the customer? In order to help you have a new understanding of customers, enrich sales skills, and better rush to a new round of peak performance, business School invited Yang Yongxin, general manager assistant and marketing director of Outdoor Furniture Business Department, to give a speech on Understanding Your Customers Again from 14:00 to 16:00 on July 31.
From the perspective of the customer to the analysis of well-known top brands, the staff experienced a brainstorm to re-understand the customer, which struck a strong chord with the staff.
This course focuses on three key words: "understanding", "strategy" and "pricing". Mr. Yang started from the concept of "motivation", analyzed the needs of customers from the fundamental point of consumption, and levered the concept of "4C" of customer marketing to motivate staff to deeply understand the "4P" that is, Product, Price, Place and Promotion.
Countless successful cases tell us, close to the needs of end users, understand the voice of customers, insight into the market dynamics to help the sustainable development of enterprises. In the process of communication between marketing personnel and customers, they should think about products, brands and other areas that can be optimized and improved from a more macroscopic perspective, and provide internal feedback to form a benign closed loop.
In the days ahead, elites will continue to hit new highs and reach new peaks of performance.
