Pursuing Victory | Higold Group's 2023 Annual Report Meeting was successfully held in Dubai
Settle the past and usher in the new light. On January 29, the middle and senior management team of Higold Group went to Dubai to hold the group's annual report meeting with the theme of "Pursuing Victory". Group Chairman Alwin Ou and middle-senior managers gathered together to review the growth achieved in 2023 and plan the development blueprint for 2024. This trip to Dubai is the group’s annual strategic deployment conference, and it is also a leap forward journey full of expectations and challenges
Dubai, the golden city on the sand, is internationally renowned for its modern luxury, rich cultural heritage and spectacular natural landscapes. The senior management team of Higold group traveled thousands of miles to gather together in this beautiful land where Chinese and Western civilizations meet. They held the 2023 Group Debriefing Conference to discuss market expansion, anchor development goals, draw up strategic plans, and determine to be world-renowned. The brand of home hardware shines all over the world.
The annual group debriefing meeting is a top-down, inside-out phased review of Higold's corporate strategic management, focusing on business layout, brand upgrade, sales channels, production intelligence, organizational systems and talent development. Consensus, focus on direction, always adhering to the mission of "Strive to improve the quality of human life", shining the industry with its own light, leading the industry, and changing the industry.
At the beginning of the conference, Mr. Alwin Ou systematically and objectively summarized and affirmed the achievements and highlights of the group and each business unit in 2023. In the past year, in the face of the complex and ever-changing macro environment and industry situation, Higgold has maintained growth against the trend. Through global development layout, full-category innovation drive, and full-channel accurate customer acquisition, it has continuously consolidated the foundation of the brand's mid-to-high-end. With strong Brand potential and performance growth win the market.
"The two most important things we have done right in 2023 are to increase revenue and reduce expenditure." Mr. Alwin Ou pointed out that long-term brand building and product innovation are the development strategies that the company has always adhered to, injecting into the improvement of market competitiveness. A steady stream of energy. Entering a new stage of development, Higold is leading productivity with digitalization, building a digitally intelligent manufacturing base with leading production, quality and efficiency, achieving cost reduction and efficiency improvement in production, and effectively promoting corporate revenue growth.
Mr. Alwin Ou said that in the new year, Higgold will pursue victory, adhere to the four-legged development of brand, channel, product and manufacturing, and combine the successful experience and cases of domestic marketing models to achieve global replication of Higgold's business model and further expand the global market and business map. Facing a new round of industry reshuffle, Higgold is confident that it can stand out in the market tide of survival of the fittest and remain invincible.
Subsequently, the general managers of each business unit and the functional directors of the group gave annual work reports respectively, talking about breakthroughs, performance, asking questions, and looking forward to the future, which fully demonstrated the hard work and striving spirit of Higold people. The atmosphere at the venue was warm, and everyone analyzed inwardly, thinking deeply, and deepening their understanding.
Hard work is the loudest sound, and performance is the most powerful testimony. In the past year, all Higgold employees took on their responsibilities in their respective positions, gathered light in their own ways, and jointly illuminated the way forward for Higgold. In order to commend outstanding teams, the day's debriefing meeting awarded awards such as annual sales champion, second and third place. At the same time, rewards were given to teams that actively promote production efficiency and cost reduction, set an excellent benchmark, gather the power of role models, and encourage all Higold people to strive for excellence, study and keep pace with the advanced.
Witnessed by the entire middle and senior management team, Director Ou awarded military orders to the general managers of each business unit. A military order is a list of responsibilities for the implementation of "acknowledgment of responsibilities, performance of responsibilities, and accountability" for key tasks. It is also a transmission of confidence, courage and strength. Each business department has a clear vision, set goals, and go all out to ensure the completion of various operating indicators. The meeting was full of high morale, which infected every Higold employee.
Higold has been deeply involved in the industry for 20 years, constantly innovating and scaling new heights. In this debriefing meeting, we chose to look at the world from a higher perspective and explore new trends in the development of enterprises and industries with a higher vision and pattern. Dubai and Abu Dhabi are the two shining pearls of the United Arab Emirates. After the debriefing meeting, the senior management team of Higold immediately embarked on an unforgettable team-building trip.
In 2024, working together to pursue victory, Higold will continue to embrace enthusiasm and passion, break out originality, refine details, and ingenuity, open up a new game in the industry with the desire for perfection, create excellent quality with innovative wisdom, and dialogue with the true meaning of human settlements with sincerity. Let's create new world together and win the future.
